When I think of Paris I see toile and whenever I see toile I’m reminded of Paris - the two are inextricably entwined. Fabrics that bear the name ‘toile de jouy’ were originally produced exclusively in a factory in Jouy-en-Josas, a village in northern France. Christophe-Philippe Oberkampf, an engraver emigrated from Germany and founded his fabric printmaking factory in 1760. Though numerous printed textiles were produced and distributed throughout France, it was the popularity of Oberkampf’s exquisitely designed toiles de jouy with illustrations depicting pastoral scenes, the military successes of Napoleon or celebrating Bastille Day that led him to fame, fortune and international renown.
Importing the finest Indian cotton and having artists create finely etched narratives made Oberkampf’s toiles de Jouy far superior to the competition. “The quality of the engravings of the plates was exceptional; there is an extraordinary level of detail,” explained Dr Sarah Grant, curator of prints at the V&A interviewed by World of Interiors Magazine.
Spring forward to today and we discover that the joys of toile de jouy are being discovered by a new audience captivated with ‘Grandmillenial’ style. Inspired by traditional French toile, designer Sheila Bridges created her Harlem Toile de Jouy Collection, which includes wallpapers, fabrics and throw cushions in her iconic patterns. Sheila, in collaboration with the British heritage brand Wedgwood, have introduced an exquisite limited edition capsule dinnerware and teaware collection. Her Harlem toiles de jouy imagery elegantly illustrates black couples enjoying relaxing interludes or teenagers joyfully playing within scenic pastoral backdrops. Vibrant hues of orange, yellow, teal, pink and lavender complete their decorative effect. This collection is part of the mega successful Netflix period drama series Bridgerton pop-up shop currently happening at Bloomingdales.
Having my own Bridgerton moment and channeling Lady Danbury!
The Harlem Toile de Jouy Collection by Sheila Bridges for Wedgwood is part of the Bridgerton pop-up shop currently happening at Bloomingdales.
This delightful collection is destined to become a Wedgwood classic.
Krayl Funch lifestyle expert plays gracious host at Bloomingdale’s Bridgerton pop-up event.