Although I have my favorite hotels in London, I’m always open to the new and unique. The Bloomsbury Hotel recently opened in the grade ll listed landmark building designed by the esteemed architect Sir Edward Lutyens in 1928. This grand building was originally the Central Club, a residence for the county ladies. Queen Mary’s doll house, which Lutyens designed especially for her was the model used for its exterior.
I love the historic 18th century Bloomsbury neighborhood, with it’s elegant Georgian redbrick houses and pristine squares. Conveniently located in the heart of the city it’s the hidden gem you’d never know was there.
The Bloomsbury’s superb transformation to a luxury residential-style hotel was carried out by London based Swedish architect Martin Brudnizki, whose sumptuous interiors are often inspired by earlier era aesthetics. In this instance he evokes the rich intellectual and artistic Bloomsbury vibe with each studio suite individually decorated in romantic palettes of deep blues, greens, taupes, lavish fabrics, vivid wallpapers, artworks and books.
This neighborhood is of course famous as the home of the Bloomsbury Set, comprising of artists and writers such as Virginia Woolf, Lytton Strachey, Vanessa Bell and Duncan Bell.
My clients often reference hotels they’ve loved when explaining how they want their homes to look. Although the Bloomsbury’s sophisticated interior decor is aspirational, there are design details that can be adapted to your own home.